Mission, Vision & Values

The Mission, Vision and Values that shape Tayto Snacks

Doing our best is at the core of everything we do. Only by providing the best working environment and setting the highest standards possible, can we make the best-tasting snacks. This thinking is clearly reflected internally in our mission, vision and three core values.

Our Mission

Our strength is to be both proudly local and truly international. We create value with our products, innovations and iconic brands. We strive for excellence in everything we do. Being privately-owned helps us to operate our business with a long-term view and we’re fully committed to a more sustainable world.

Our Vision

We aim ‘to create moments of happiness’ for our customers through our snacks and our people. We do this not only through our unique blend of industry expertise and local knowledge but also with our innovative approach, outstanding quality, and by striving for excellence in all areas.

Values – Thinking Responsibly

Everything starts with thinking responsibly. Accountability and proper risk management are crucial to our success. We hold ourselves to a high ethical standard throughout our entire business and supply chain network. And we care deeply about the impacts of our actions on our stakeholders and the environment.

Values – Acting Entrepreneurially

We enjoy acting entrepreneurially. And every day, we rely on trust, transparency, and integrity. We challenge ourselves and each other to continuously improve our performance while empowering our people to take ownership for what they do.

Values – Growing Together

We value our people and we cherish diversity, for the power and potential it creates. We believe cross-functional teamwork is essential. A supportive environment and open communication helps our people to learn and grow. We share and enjoy our successes together.

Gender Pay Gap

The introduction of the new Gender Pay Gap legislation in Ireland this year is one way which we can measure our progress around diversity and inclusion, and the progression of women in the workplace – to understand where our efforts should be focused and where we need to do better.

We are pleased to publish our first Gender Pay Gap report for Tayto Snacks. In this report we’ll talk to you about what gender pay means and why it matters, and we’ll share with you our first set of gender pay gap results and our commitment going forward.

To read the full report click here


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Our Story

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Our Factory Manufacturing & Operations

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Our Awards

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Executive Team

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